Evolving economic, political and social trends continue to reshape how Association and Professional Society Executives approach membership strategies. The fundamental concept of membership has changed with the onslaught of digital – everything. Limitless interconnectivity of social communities, educational hubs and competitive intelligence challenges executives to define new strategies that drive impact and long-term value.
Today’s corporate and individual members view their participation with associations through a very different lens than when they had relatively few go-to sources for information and knowledge-sharing. In a knowledge economy, it’s about having just-in-time sources that help members drive business and professional outcomes. And to really value the information, they must be actively engaged. This is the new norm.
The newly released e-book “Accelerating Strategic Member Engagement”, a collaborative research effort published by icimo LLC, Vertical Leap Consulting and Potomac Core Consulting, provides a definitive strategic member engagement framework and outlines 9 core operating principals for Trade Associations and Professional Societies to follow for optimal performance.
Download this free ebook and you can:
- Reset vision on member outcomes
- Segment your membership
- Identify predictive member behaviors
- Differentiate between communication, sales and engagement strategies
- Secure your market positioning
- Optimize the return on member engagement
Fill out the fields below for your free copy today!