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Accelerating Strategic Member Engagement – Free ebook!

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Evolving economic, political and social trends continue to reshape how Association and Professional Society Executives approach membership strategies. The fundamental concept of membership has changed with the onslaught of digital – everything. Limitless interconnectivity of social communities, educational hubs and competitive intelligence challenges executives to define new strategies that drive impact and long-term value.

Today’s corporate and individual members view their participation with associations through a very different lens than when they had relatively few go-to sources for information and knowledge-sharing. In a knowledge economy, it’s about having just-in-time sources that help members drive business and professional outcomes. And to really value the information, they must be actively engaged. This is the new norm.

The newly released e-book “Accelerating Strategic Member Engagement”, a collaborative research effort published by icimo LLCVertical Leap Consulting and Potomac Core Consulting, provides a definitive strategic member engagement framework and outlines 9 core operating principals for Trade Associations and Professional Societies to follow for optimal performance.

Download this free ebook and you can:

  • Reset vision on member outcomes
  • Segment your membership
  • Identify predictive member behaviors
  • Differentiate between communication, sales and engagement strategies
  • Secure your market positioning
  • Optimize the return on member engagement
 Fill out the fields below for your free copy today!

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Comments 3

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    Excellent website you have here but I was curious if you knew of any user discussion forums that cover the same topicss talked about in this article?
    I’d really love to be a part of group where I can get feed-back from other knowledgeable people tat share the same interest.
    If you have any suggestions, please let me
    know. Thanks a lot!

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